• Learnings

    Do what makes you happy

    This is a post I wrote for Pasties & Petticoats a couple of years ago, but it felt like it might be a good fit here too, so I’ve updated it just for you. It’s a post about following my heart and taking the leap to turn my dreams into reality. Life by design.  I very much hope that this will inspire you and make you feel that the impossible is rarely so.   It was 2011. I’d been working for the Council for 11 years, as well as running a part time photography business. I had big love for wedding blogs, and felt Cornwall really needed one of its…

  • Learnings,  Social Media

    Secrets to instagram success…

      OK, maybe not secrets, but these are just some of the things I think are important if you’re trying to build your instagram following…   ONE Make your profile/bio work for you Having a half-completed bio is a sure-fire way to send people away (or miss out on people finding your account in the first place). Your name and bio are both searchable, so make sure they’re not only completed, but that you’ve included some of your top keywords in there too. Make sure you add your location, even if it’s a generic county or town. If you have a bride looking for a local supplier, and your feed…

  • Learnings

    Why I don’t give stats.

    My blog is not Argos, or the Yellow Pages. My readers don’t come to my site to search for a supplier, find one they want then click and buy, directly quoting me as the referral source. That isn’t the strength or purpose of a blog. For a wedding supplier, working with my blog is a HUGE content marketing opportunity, and actually in terms of what’s around locally, it’s pretty unique. It’s about consistent exposure to a relevant audience through a medium they know, like and trust. That’s why bloggers are called influencers in the marketing world. And THAT, my friends, is worth it’s weight in gold. For the past year…

  • Wittering

    I call BS on flatlay images.

    I know, I’m a killjoy, but I have a bit of a love-hate relationship with flatlay images. Don’t get me wrong, I’m not completely dead inside – more often than not I’ll see a beautifully curated flatlay and think “oooh that’s pretty”, but 99% of the time it’s also followed by the practical part of my brain scoffing “but seriously, WTF, who just casually sets up some freshly cut flowers with some streamers of colour coordinated ribbon beside their laptop before starting work”.   Am I alone in this?   Am I just a misery,  sucking the happiness out of the beauty of these images that are undeniably pretty but…

  • Learnings

    Feeling proud.

    There’s a thing with us Brits that we have this innate need to be modest. To celebrate our successes is seen as gauche. But we SHOULD celebrate our successes. Kids are the first to come running and share their achievements, and we don’t shun them away – at what point did we lose that? Why can us grown ups not high five ourselves when we do something great? So let me say this. I am SO proud of what I’ve achieved. At the age of 18 I left home to go to university – the only person in my family to do that. Then I moved to London where I…

  • Learnings

    Challenges of self-employment (and how to deal with them!)

    I’m a realist. I knew that leaving behind a 16 year corporate career to become self-employed would bring it’s challenges, and I was OK with that. But what surprised me was some of the challenges that I just did NOT expect!   CHALLENGES I EXPECTED   I knew I’d have to work on fitting everything in – I have kids and commitments, I say yes to everything and always seem to cram my diary until it’s fit to burst. I also knew that accounting wouldn’t be a strong point. I have always hated maths, tax returns make me want to cry and don’t even ask me to ring the HMRC,…